Response Rates & Rankings Are Your Friends

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When it comes to numbers, there are some we can never expect to really comprehend (Avagadro’s, how many stars there are in the universe), but we hope to demystify some of the ones peppered on Airbnb, enabling you to control and use these to your great advantage.

Response Rate

This handy percentage is located on your profile page, sharing with the world how quickly a host respond to messages. It’s easy to keep it up – simply respond to any and all inquiries that come your way. If you don’t have one yet, don’t worry, it will kick in once you’ve been reached out to regularly. Guests tell us that they prefer messaging with hosts with higher response rates because it indicates a certain level of activity on the site – making them feel secure about booking . So make it a habit to check those inboxes!


Search Ranking

All of our hosts have a “ranking” which determines where their property shows up in search results. This ultimately affects how many people see the listing, and as you know, more exposure means more bookings. We encourage you to increase this number by completing your profile, accepting reservations promptly and offering a competitive price. Your ranking can also be negatively affected by declining and canceling reservations, so prevent this by keeping your calendar up to date. (You can find your ranking by logging in > clicking hosting > promote).



Give us a shout at if you have any questions. Happy hosting!


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Speak Your Mind


Share your thoughts

Please keep it civilized and relevant. Comments are moderated, so you may not see yours immediately.


  1. Julie

    What recourse do you have when someone gives you a review that contains half truths? Someone reviewed their stay and while it was fairly positive, he complained about paying $20 for parking. While you *can* park at the lot up the street for $20, he didn’t want to park on the street (which is free) and opted to park there. Prospective guests could easily interpret this as my not having parking – which is not the case. What can a renter do in this situation?

  2. Erin

    Hi Julie,I would recommend contacting customer support in this case ( You can send them clarification of the parking set up, which they can then post as your response below the review.Cheers,Erin

  3. linda galea

    HI there… just 2 inform u , the photographer will b coming 2 day @ 6pm.. Cant remember what i put on my profile 2 u, but , any prospective guests will b treated as family.. Children r most welcome.. + im 15 mins from our airport… Evening meal can also b provided, if wanted , as we eat @ 7:30pm… all areas r open 2 guests, except my daughters bedroom..!!!.. Oh.. nust like playful cat.. lolll

  4. Gael Ovide-Etienne

    I love Airbnb and as a host, I found it sometimes a bit hard to answer quickly and handle all requests properly. So, may I recommend (disclosure – I have created the service) – it’s not competing with Airbnb at all as it does not like properties but simply propose to Airbnb hosts to take care of the requests for them. It’s still in ‘beta’, but I hope it will help many owners!

  5. Heather

    How are response rates and response times calculated? I’ve feel like I’m finding more and more situations where the listed response time and response rate is not true and seems to just be fake.

  6. Vivek Wagle

    Hi Heather! These calculations are straightforward.Response time is average response time for all messages in the last 90 days. Response rate is the response rate for all messages in the last 90 days (responded messages divided by all messages).Curious as to why they seem fake to you?

  7. Ann

    Why is my response rate 93% when I have responded to all messages on a timely basis?

  8. Ann

    Why is my response rate 93% when I have responded to all messages on a timely basis?

  9. Giovanni

    Hi, I normally answer to most of the inqueries that any host can have. However, my response rate is only 33% I respond everything trying to get it high, but it just doesn’t. what can I do to increase the response rate so everyone can see that I am willing to response their questions asap?