This week is Fire Prevention Week in the United States, which provides an important reminder that we can all take actions to prevent fires and make our communities safer.  The American Red Cross has just announced a new national campaign to reduce deaths and injuries from home fires by as much as 25 percent over the next five years.

Today, we are pleased to share that Airbnb will be partnering with the Greater New York Red Cross as Lead Sponsor of their campaign to amplify these fire safety efforts throughout the Greater New York region, particularly in some of the most vulnerable communities in the area.

Providing emergency relief following local disasters, the Greater NY Red Cross knows all too well the devastating impact that home fires can have on residents. We are proud to support their critical fire prevention work, and we know that increased awareness and education will help make these communities even better places to live, work, and visit.

The New York Red Cross is asking every household to take two simple steps that can save lives: checking their existing smoke alarms and practicing fire drills at home. These steps are even more critical heading into winter, when there is often a spike in home fires. We will be alerting our New York-area community members to these life-saving tips, encouraging the Airbnb community to learn more about prevention via Red Cross and other partner resources and engaging the community in future education and outreach efforts led by the Greater NY Red Cross.

Using Airbnb depends on a warm and hospitable home experience. Safety, security, and privacy are essential qualities in a household, so we want to encourage them in yours. Through this partnership with the Greater New York Red Cross, we hope to make our community even safer and stronger—not just for hosts and guests, but for everyone who is proud to call New York home.

To find resources to help you prepare for a fire or any disaster, visit http://www.redcross.org/prepare/disaster/home-fire

About the American Red Cross

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or connect on Twitter at @RedCross.