Airbnb Economic Impact Studies

 

 

As part of our commitment to supporting sustainable communities, Airbnb has been measuring the positive economic impact of our business in cities around the world. Starting with San Francisco in 2012, Airbnb has now produced a series of economic impact reports that not only evaluate the impact of diversifying tourism options, but also put numbers to the thousands of stories we hear about how Airbnb is changing the way people live and travel.

Each of the studies presented here reviews the findings of host and guest surveys, Airbnb bookings data, and analysis by local economists in the cities we study. In addition to traditional outputs, such as total economic impact and number of jobs created, the studies also present a broader range of impacts – summarizing where Airbnb guests are spending their money, how they differ from traditional tourists, and how the income earned by resident hosts and local businesses strengthens communities and economies.

As Airbnb’s community grows and changes, we will revisit the studies to understand how Airbnb makes neighborhoods better places to live, work and visit.

 

San Francisco

San Francisco

 

San Francisco was the very first city in which Airbnb evaluated its economic impact. Conducted in 2012, the study found that Airbnb generates approximately $56 million in local spending and supports 430 jobs in San Francisco. Of the total guest spending, $12.7 million goes directly to local host households.

Highlights from the study include:

  • The average San Francisco hotel guest visits for 3.5 days and spends $840. The average San Francisco Airbnb guest visits for 5.5 days and spends $1,045.
  • 56 percent of Airbnb hosts in San Francisco said they use their Airbnb income to help pay their mortgage or rent.
  • 72 percent of Airbnb properties in San Francisco are located outside the central hotel district.
  • 42 percent of hosts in San Francisco use their Airbnb income to pay for regular living expenses

Airbnb was founded and remains headquartered in San Francisco.

 

New York

New York

 
Between 2012-2013, over 400,000 Airbnb guests visited New York City. In one year, Airbnb generated $632 million in economic activity in the city, which included $105 million in direct spending in the outer boroughs, in neighborhoods that don’t typically benefit from tourism dollars. Visitors stayed in neighborhoods like Harlem, Bedford-Stuyvesant, and Astoria, enjoying rich, local travel experiences. The economic impact study reveals exciting trends about how visitors prefer to travel, and how hosts benefit from Airbnb.

Highlights from the study include:

  • Airbnb visitors stay on average 6.4 nights (compared to 3.9 for hotel guests) and spend $880 at NYC businesses (compared to $690 for average New York visitors).
  • 82 percent of Airbnb listings in New York are outside of the main tourist area of midtown Manhattan, and the average Airbnb guest spends $740 in the neighborhood where she stays.
  • 87 percent of Airbnb hosts rent out the home they live in, and the typical host earns $7,530 per year.
  • 62 percent of Airbnb hosts say Airbnb helped them stay in their homes.
  • More than 50 percent of hosts are non-traditional workers (freelancers, part-time, retired, students, etc.).

New York’s hosts have been an important part of the Airbnb community since the company was founded. The local experiences that hosts have shared with guests from across the world are part of what has made Airbnb such an exciting travel option.

 

Paris

Paris

 
In June 2013, Airbnb released the results of a study, which evaluated the economic impact of Airbnb guests and hosts in Paris. Spanning a 1-year timeframe, the study found that Airbnb generated €185 million (approximately US$240 million) of economic activity in Paris, and supported 1,100 jobs.

Between 2012 and 2013, 10,000 local hosts welcomed over 223,000 guests to Paris, primarily renting the homes in which they live. Almost half of hosts indicated they rely on Airbnb income to pay for household expenses. Twenty percent of hosts say that hosting income has allowed them to pursue other professional or personal interests, supporting a strong, creative and innovative society.

Highlights from the study include:

  • Airbnb guests stay an average of 2.9 nights longer and spend €426 more over the course of their trip, compared to hotel guests.
  • 27 percent of guests said they would not have come to Paris or stayed as long without Airbnb.
  • 93 percent of guests want to “live like a local” and 80 percent use Airbnb to explore a specific neighborhood. Between 2012-2013, 611 hosts in the 20th Arrondissement welcomed 9,199 guests, who spent €3.5 million in the neighborhood. Of that, €1.2 million went directly to hosts and €2.3 million was spent at local businesses.
  • Airbnb is complementary to the existing tourism industry in Paris. 70 percent of Airbnb properties in Paris are located outside the central hotel corridor. Hotel occupancy and average daily rates have grown to record highs as Airbnb has flourished.

Airbnb is proud to help connect travelers from around with the world with our Parisian host community. The hospitality of Paris’s Airbnb hosts shows, too – 91 percent of Airbnb guests said they would recommend the property they stayed in to friends!

 

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Amsterdam

 
In June 2013, Airbnb released results of a study on its economic impact in Amsterdam. The study found that the overwhelming majority of local residents in the Airbnb community rent out the home they live in on an occasional basis. The additional income they earn helps them pay their bills, start new businesses and pursue new projects.

The study determined that travelers use Airbnb because it allows them to “live like a local” while visiting Amsterdam. Airbnb guests also tend to stay longer and spend more money than traditional tourists, bringing tourism’s economic benefits to neighborhoods and small businesses not typically visited by tourists.

Highlights from the study include:

  • 87 percent of hosts rent the homes they live in.
  • 36 percent of Airbnb hosts say the income they earned via Airbnb has helped them make ends meet, while and additional 30 percent say the money they earned using Airbnb has helped them launch a new business or pursue a new project.
  • Airbnb guests stayed an average of 3.9 nights and spend €792 during their trip, compared to hotel guests who stay an average of 1.9 nights and spend €521.
  • The average Airbnb guest spends €179 at local businesses in the neighborhood where they stay.
  • 73 percent of Airbnb properties in Amsterdam are located outside the eight central tourist districts.

In 2012-2013, Amsterdam’s 2,400 hosts ensured that over 62,000 Airbnb guests enjoyed a unique visit the city, spending time and money in local neighborhoods and supporting local residents and businesses.

 

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Berlin

 
Between 2012 and 2013, the Airbnb community in Berlin contributed nearly €100 million (approximately $130 million) in total economic activity throughout the city. With 77 percent of Airbnb properties outside the main hotel areas, Airbnb guests spend significant amounts of money in diverse neighborhoods. Hosts and businesses in neighborhoods like Neukölln, Kreuzberg and Wedding all benefited from visitors staying locally.

Highlights from the study include:

  • Airbnb’s 5,600 local hosts are regular people who occasionally rent out their homes and use the income they earn to pay the bills. Hosts spend 48 percent of their Airbnb income for essential living expenses, such as rent or mortgage payments. Nearly half of Airbnb hosts earn below Berlin’s median household income (€1,650 or $2,170 per month). And 45 percent of hosts live in a single–income household.
  • Airbnb guests spend more time and money in Berlin than hotel guests. Airbnb guests stay an average of 6.3 nights and spend €845 (approximately $1,111) over the course of their trip, compared to hotel guests who stay an average of 2.3 nights and spend €471 (approximately $620).
  • 77 percent of Airbnb properties are outside the main hotel areas and the average visitor spends €311.85 (approximately $409) in the neighborhood where they stay.

By sharing their homes with over 63,000 Airbnb guests in 2012-2013, Berlin hosts are helping to support the local economy, and creating one-of-a-kind memories for travelers from around the world.

 

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London & Edinburgh

 
In 2014, Airbnb published its first study of economic impacts at a nationwide scale. The United Kingdom study reviewed impacts across the country, as well as within London and Edinburgh. In 2013, the Airbnb community generated US$824 million in economic activity in the UK and supported 11,600 jobs.

The study also found that 80% of Airbnb hosts in the UK rent out only the home they live in—their primary residence—and use the money they earn to help afford the increasing costs of living. Airbnb is also promoting innovation and entrepreneurship throughout the country by supporting hosts who are self-employed or freelancers.

As in other places, Airbnb travelers in the UK stay longer and spend more than typical visitors. These travelers are seeking authentic, local experiences in cities across the UK.

Highlights from the study include:

  • The typical Airbnb host occasionally rents out only the property in which he or she actually lives. About 80% of Airbnb hosts rent out the home they live in, and the typical host earns US$4,600 per year by renting 33 nights per year. And 63% of hosts said that their Airbnb income helped them pay bills they would otherwise struggle to pay.
  • Hosting enables UK residents to be more entrepreneurial and pursue nontraditional forms of work. Approximately 42 percent of hosts are self-employed, freelancers, or part-time workers, many of whom say Airbnb helped them pursue these careers.
  • Airbnb also grows and diversifies tourism in the UK, appealing to a new segment of travelers seeking authentic and personal experiences. In fact, 85 percent of Airbnb guests want to “live like locals.”
  • Airbnb guests stay on average 4.6 nights (compared to 3.1 nights for typical visitors to the UK) and spend twice as much over the course of their trips ($1,496 compared to $713 for the average visitor).
  • In London, 72 percent of Airbnb properties are located outside the main hotel areas, and 41 percent of visitor spending occurs in the neighborhood they stay in. Popular host recommendations for guests in London include the boroughs of Camden, Greenwich, Hackney, Islington, Southwark, and Richmond upon Thames.
  • In Edinburgh, 78 percent of Airbnb properties are located outside the main hotel areas, and 44 percent of visitor spending occurs in the neighborhood they stay in. Guests in Edinburgh enjoyed visiting Old Town and New Town, and North East neighborhood, among others.

This study shows that Airbnb is making cities across the UK stronger and providing an economic boost to residents at the same time.

 

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Sydney

 
Airbnb guests and hosts supported AUD $214 million in economic activity in one year in Sydney – throughout the region’s diverse suburbs. This economic impact is estimated to support 1,600 jobs throughout Sydney. In addition to staying longer and spending more than traditional tourists, 31 percent of Airbnb guests said they would not have been able to make the trip had it not been for Airbnb as an accommodation option. Airbnb is proud to provide a mutually beneficial travel platform, as 60 percent of hosts indicated that Airbnb income helped them with their monthly rent and mortgage costs.

The study indicates that the overwhelming majority of Airbnb hosts in Sydney are ordinary residents who rent out the home they live in – their primary residence — and use the money to help make ends meet. Most Airbnb hosts are over age 40, employed and use the extra income to pay their mortgage or rent and stay in their homes.

Highlights from the study include:

  • 63 percent of Airbnb guests say that Airbnb makes them more likely to return to Sydney.
  • 75 percent of Airbnb guests visit Sydney from another country. The average age of Airbnb guests is 42 and 77 percent have at least a college degree.
  • Airbnb hosts help their guests discover less-visited locales — 98 percent of hosts suggest local restaurants, cafes, bars and shops in their neighborhoods to their guests.
  • 85 percent of Airbnb hosts rent out the home they live in and the typical host earns $4,505 per year by renting 37 nights per year.
  • Airbnb guests spend AUD $1,822 over the course of their trip compared to average tourists who spend AUD $1,071.
  • Airbnb is complementary to the existing tourism industry in Sydney – 80 percent of Airbnb listings in Sydney are outside of the main tourist areas and the average Airbnb guest spends AUD $1,042 in the neighborhood where she stays. For example, Airbnb guests spent an estimated AUD $142,422 in Randwick.

By sharing their homes with over 30,000 Airbnb guests in 2012-2013, Sydney hosts are helping to support the local economy, and creating special memories for travelers from around the world.

 

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Barcelona

 
In early 2014, Airbnb completed a study of the economic impact of its hosts and guests in Barcelona. The study found that Airbnb generated $175 million in economic activity in Barcelona in one year alone and supported more than 4,000 jobs.

As in other cities, Airbnb in Barcelona supports local residents and neighborhoods that don’t typically benefit from tourism, boosts local economies, and connects travelers to authentic experiences. Nintey-six percent of Airbnb guests are looking for an opportunity to “live like a local.” They use Airbnb to explore new neighborhoods, and they stay longer and spend more.

The study also found that Airbnb is an important source of income for local residents who use the platform to share their home: 75 percent of all Airbnb hosts in Barcelona earn at or below Catalonia’s average household income. The majority of Airbnb hosts in Barcelona use the money they earn to help pay their bills and stay in their homes.

Highlights from the study include:

  • Airbnb attracts new visitors to Barcelona. 61 percent of Airbnb guests were visiting Barcelona for the first time.
  • Guests are looking for authentic, cultural, and sustainable experiences: 96 percent want to “live like a local”, 80 percent use Airbnb to explore a specific neighborhood, and 76 percent are interested in cultural tourism.
  • Airbnb guests stay 2.4 times longer and spend 2.3 times more money compared to typical tourists. They also stay in more diverse neighborhoods throughout the city, and 45 percent of their spending occurs in the neighborhood where they stay.
  • Airbnb is an important source of income for many low-income local residents. 75 percent of Airbnb hosts earn at or below Catalonia’s average household income.
  • Hosts spend 60 percent of their Airbnb income on important household expenses. 53 percent of Airbnb hosts say their Airbnb income has helped them stay in their homes.

Barcelona’s 4,000 hosts created special experiences for 170,000 travelers. These experiences resulted in 70 percent of those travelers reporting that Airbnb made them more likely to return to Catalonia.